AMSTERDAM CITY GOVERNEMENT
PROCESSES FOR OFFICE
MAPPED OUT

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Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your internal process work. Even if you believe your message isn’t "cool" enough to become a fancy, interesting explainer system, there's probably someone out there with a problem that can be solved through an engaging script, editing plans, animation, voice-off selection and even musical taste.

The City of Amsterdam recently found that video is the most preferred form of content and that people enjoy entertaining and informative video content most.
The video we made for the city of Amsterdam, had a simple goal: showing the decision process of the city council. The process started with an internal brainstorming, after collecting the client's objectives in order to create a script from scratch, involving the city corporate identity, logos, fonts and colours. The result is a slick and clean look, modern style and advanced, high-quality motion graphics explainer video with smooth transitions and simple backgrounds.

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