The Knowledge Mile is a livinglab in Amsterdam that runs from the Amstelplein to the city hall of the municipality of Amsterdam. The Wibautstraat and Weesperstraat are the two main streets at the centre of this area. Both are well known for the urban challenges they face, such as high traffic volumes, flooding and air pollution. The area is also known as a world-class knowledge cluster with the campusses of the Amsterdam University of Applied Sciences, the University of Amsterdam and Amsterdam University of Arts.
We have helped create a location branding and communications toolkit to be used by all stakeholders to create all kinds of communication assets for the various platforms and events.
The Knowledge Mile is a place to establish crucial connections and to achieve productive partnerships, fruitful networks and creative interaction. With a community of 30.000 residents, 60.000 students and almost 200 organisations, hotels, museums, social and municipal institutions together we aim to improve the quality of life in the area, by improving and sharing knowledge and facilitating new connections at our Meetup’s. This is a space to interact and share ideas.
The Knowledge Mile is also a business investment area where all organisations join forces to improve the work/life climate in the field of joint investments in communication/marketing, security, viability and physical movement.