Dutch broadcaster Ziggo is one of the leading TV networks in the Netherlands that also provides internet and broadband services. Via Ziggo Sport, they have exclusive broadcast rights to air the Formula 1 Grand Prix via extensive multi-platform coverage to F1’s Dutch fans.
For a campaign done by JWT Amsterdam to announce this partnership, Addikt worked as motion production partners. We also designed outdoor advertising and digital billboards based on JWT's creative direction for the TVCs.
One commercial tied together the speed and characteristic F1 sounds to Ziggo’s services and the other focused primarily on Ziggo Broadband speed. For both TVCs Addikt, produced the motion and sound that subtly but effectively translated the grandeur, the excitement and the information of the campaign. Based on the TVCs, Addikt also designed the creatives for outdoor street billboards, and for digital billboards displayed during the Ajax football matches at the Amsterdam Arena stadium.