CREO
A NEW PHONE EVERY MONTH.

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It isn’t every day that an Indian start-up takes on mighty smartphone brands, but the team at CREO has something truly unique to offer Android fans across the globe.
The company previously launched Teewe, a streaming dongle that’s similar to Google’s Chromecast but with increased support for video from sites, torrents and local media.
Based on experiences of Teewe, CREO has successfully launched its first smartphone named Mark 1 and the android based Fuel OS.

Addikt partnered with CoDesign to create a living identity for this Bangalore based tech start-up.

As CoDesign’s brand consultants worked on the strategic identity, Addikt worked on the on-screen identity. The goal was to create a clear and consistent animated structure that works on screens of all sizes. From mobile booth screen animation, to web content. From tv-ads to live events.

Next to all “in product” assets, Addikt & CoDesign also created a moving brand toolkit that future consultants could use to create consistent and moving CREO communication across screens.

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APPROACH

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We investigated how the “CREO Maker” strategy could be brought to live.
The cubic CREO icon is a flat representation of a 3D shape. By creating the illusion of a 3D logo using the -C- object as construction skeleton we made sure the logo would be energetic enough, both in motion as static. The colorfull ribbons move as they are pulled over the construction skeleton.

The outcome is a moving identity toolkit that all future consultants and agencies can use.
We have produced a set of logo build ups, transitions and typography templates ready to be used, of course it included the sonic branding.

To kick of the brand launch we have also produced all content for the launch event and a product film to highlight the hardware and explain the software approach.

CREO received great press and has made a mark in the smartphone arena.

CREO MARK 1. A new phone every month

 

DELIVERABLES

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Living identity system created together with CoDesign brand consultants.
Launch event for press
Product film.

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