Housing is a basic necessity, just like food and clothing. Now more than ever, people rely on the Internet when buying their dream home. This simple truth led a group of twelve students from IIT Bombay to create the property search website Housing.com in June 2012.
Today, they are evolving to meet newer and ever-changing needs.
Housing.com asked Addikt to animate their vibrant new identity and use motion design as a key communication asset. We see an aspirational company that is looking to set a new benchmark. Not only in India, but globally.
We created a motion brand/style guide that demonstrates how the various assets of the identity can come to life on various platforms. The first outcome of this partnership is the Online Rental Agreement film, which shows off just how advanced Housing.com really is.