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MARUTI SUZUKI
DEALER CONFERENCE

ABU DHABI

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Inspiring a global distributor network with event branding and experience design

Maruti Suzuki is one of India’s leading automotive brands. Addikt in collaboration with Gravity Events created an inspired event branding and on-ground experience for the annual Maruti Suzuki Dealer Conference India held in Abu Dhabi. The 3-day conference and 2-night award ceremony hosted more than 1500 dealers.

IDEA
Two distinct visual languages based on the Maruti Suzuki Brand Strategy. A uniform filter of motion across the footage for a holistic dynamic look. An exclusive black-and-white aesthetic for a distinct Nexa look & feel.

RESULTS
An event branding and experience design befitting of a global leader. A customised introduction and audio experience around the “move beyond” theme.

FEATURES
Custom-designed intro and composed audio composed to set the mood for each day and introduce the opening act. The motion graphics and sound was designed based on the “move beyond” theme.

For the more luxurious Nexa cars we played with the lines of the brand identity to create a dynamic, upscale look. Simple shapes folded together to create intrinsic patterns. The exclusive black-and-white aesthetic brought the distinct and premium Nexa brand to life.

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