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MARUTI SUZUKI
DEALER CONFERENCE

ABU DHABI

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ASIA’S BIGGEST SCREEN 

For the annual Maruti Suzuki Dealer Conference India held in Abu Dhabi we were appointed by Gravity Events to create the conference packaging. The 3-day conference and 2-night award ceremony hosted over 1500 Maruti Suzuki dealers. We created two distinct visual languages based on the Maruti Suzuki Brand Strategy. Each day started with a custom designed introduction including composed audio to set the mood and introduce the opening act. All speakers were announced with a custom introduction video based on the conferences theme: move beyond. A motion filter across the footage ensured a holistic dynamic look. 

For the more luxurious Nexa cars we used to the lines of the brand identity to create a dynamic, upscale look. The lines opened up the stage, revealing content and working as containers for information or live-feed. We created simple shapes that folded together in intrinsic patterns. Keeping things exclusively in black and white ensures that the distinct Nexa look & feel is maintained.

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