Cricket is India’s biggest love and the passion for the game can be felt in every city, every town, and every home. The Indian Premier League (IPL) is India’s principal annual T20 tournament where 8 teams compete for the win of the year. Attracting over 1.2 billion viewers over the course of 2 months the IPL is the biggest sports property in the country and aired nation wide in 4 regional languages and also attracting a great global interest. The tournament is broadcasted by Star Sports in a dedicated format: Cricket Live.
Winning the IPL broadcasting rights bid was a huge milestone for the Star Network and the history of the property as well as the Star Sports identity were leading in the development of Cricket Live Broadcast Packaging. For the IPL tournament the best cricket players from across the world come together playing a fast and sensational tournament format captured in the property tagline: best vs. best.
The IPL T20 tournament is exciting till the last over. One action – a catch, a six – can be the ignition of emotional impact throughout the players on the field, the supporters in the stadium, and the viewers at home. This moment of impact emotion was the start point for all expressions.
At the core of the system is the action that has emotional impact visualized as a kite-shaped ignition inspired by the Star logo shapes. The kites rapidly and playfully change in shape opening up spaces to frame information, images or footage in a bug, lower third, full screen graphics, or augmented reality. The ignition has a transparent, light, and fast quality.
Every match is unique and we wanted this to be reflected in the look for every game. We used the team colours to create a customized colour spectrum adding in the Best vs Best narrative.
Combining the extensive colour spectrum with the wide variation of shapes that can be derived from the ignition animation results in a system that is versatile and has the depth to extend into lower thirds, bugs, and in studio AR expressions.