We created the on-air brand restyle for VIACOM’s music station, TMF.
Based around the ballsy TMF logo designed by Creative Director Niels “Shoe” Meulman, we created a universe of balls that become characters and act out little scenes. A series of identity animations were also created to set the tone of the TMF style.
We created the first series of promo templates so that TMF studio could produce new series that were consistent with the style. A series of program and announcement movies were developed alongside that can be easily updated, to keep them current and fresh.