Kuala Lumpur was the stage for the return of history’s most iconic car – The Beetle. We were commissioned by the good people of DVP China to design the set and video content to tell the impressive story of the Volkswagen Beetle. Over three days, more than 15,000 guests witnessed a spectacular Beetle reveal show and the complete Volkswagen brand experience.
The Beetle story was told on 180-degree-screen projections and stacked LED cubes, combined with performing artists and car choreography.
This incredible project was awarded 3 times at the Marketing Events Awards, recognising Asia’s best event marketing concepts and events.
The project won Gold in the following categories:
• Best B2B event
• Best Event for Press / Media
• Best Event Ambience (B2B)