JSW group launches JSW paints, to unify India with colours.


Did you know that JSW, one of India’s largest business conglomerates, just launched a paints company? Yes, they have and JSW Paints aims to be different, better than all the other paints companies out there, less wasteful and more environmentally friendly. Because who needs another paints company, right? Unless it’s different, better.

Visit the JSW Paints website to know more about the brand.



To explain to people that JSW Paints is not just another paints company, the brand commissioned TBWA\ India to create a new launch ad. Addikt produced the motion graphics and sound, collaborating with TBWA\ India who did the creative direction and scripting. 

We expressed the idea of environment-friendly paint by creating visuals that are more tactile, realistic and appealing to our senses. We think it’s different, better.



Check out the video here.

Creative Direction: TBWA\ India
Art Direction: TBWA\ India
Scripting: TBWA\ India
Motion Design & Animation: ADDIKT
Sound Design/Music: Method Audio, ADDIKT Sonic