A1 Telekom
Creating the dynamic world of A1, austria’s largest telecom company.
A1 Telekom was born of a merger between Austria’s biggest fixed-line provider, Telekom Austria and the country’s largest mobile phone company A1. With 10,000 employees, 7 million customers in a country of just over 8 million people, and revenues in excess of €3 billion, A1 Telekom is Austria’s leading provider of digital services and communications solutions.
For the new A1 Telekom branding, Addikt were commissioned for creative visualisation, motion and sonic branding by Saffron Brand Consultants.
Idea
The strategy and identity created by Saffron is built on the central idea ‘All becomes one’ (‘Alles wird eins’ in Austrian). The identity solution is a bold typographic form, a face that morphs dynamically. While the identity is strong, it is brought to life by illustrating how the brand is as ever-changing as the telecom industry.
Once the identity of A1 was set in place, Addikt helped identify and visualise the 6 main A’s. We developed the character and motion of each of these leading A’s, each one showing a different context within the industry where A1 leads.
Results
Addikt was involved in this project from pitch to execution, working with Saffron to visualise the A1’s proposed identity and enliven it. We produced the brand movie that won the pitch for Saffron’s proposed brand-strategy. The A’s of the new A1 identity were used all over Vienna and the rest of Austria, from billboards to buildings, from brand films to in-store projections.
Today the A1 Telekom Austria Group has expanded operations to Central and Eastern Europe with more than 24 million customers, in 7 countries: Austria, Bulgaria, Croatia, Belarus and Slovenia (A1), the Republic of Serbia (Vip mobile) and North Macedonia (A1).
Features
For the brand-identity pitch movie, Addikt created green outlined worlds to give a context to the A’s. We’ve created A’s in every form, style, shape and mood possible for print, digital and moving purposes.
Results
Addikt was involved in this project from pitch to execution, working with Saffron to visualise the A1’s proposed identity and enliven it. We produced the brand movie that won the pitch for Saffron’s proposed brand-strategy. The A’s of the new A1 identity were used all over Vienna and the rest of Austria, from billboards to buildings, from brand films to in-store projections.
Today the A1 Telekom Austria Group has expanded operations to Central and Eastern Europe with more than 24 million customers, in 7 countries: Austria, Bulgaria, Croatia, Belarus and Slovenia (A1), the Republic of Serbia (Vip mobile) and North Macedonia (A1).
Features
For the brand-identity pitch movie, Addikt created green outlined worlds to give a context to the A’s. We’ve created A’s in every form, style, shape and mood possible for print, digital and moving purposes.
addikt © 2024 Ideas designed to move
