Identifying the Bright in BrightBlu.
Crafting the positioning, identity design, and brand story for an Intelligent Charging Solutions Company.
BrightBlu, a 3-year-old company with roots in India and Europe, provides cutting-edge EV charging solutions. Their aim is to help the world transition to a clean energy future by adopting e-mobility at scale.
Boasting a team of international experts with a collective industry experience of over 40 years, BrightBlu is all set to establish itself as a challenger brand that gives established players a run for their money. They provide international consumers with quality solutions at competitive price points, thanks in particular to their core strengths – expertise, innovation and manufacturing.
Our Role
Crafting BrightBlu’s brand story. Identifying its positioning. And creating its identity design, corporate communications, packaging design, website, and app.
Our Solutions
Every startup needs two things to get started. One pertains to the What. The product. And the second pertains to the Why. The reasoning behind it. BrightBlu had both. What they needed was a partner who could tie them both together into one marketable package.
That’s where we came in.
We identified BrightBlu’s positioning and came up with the tagline - Charging Made Easy - to reinforce its vision of creating a seamless experience for its users, especially within a relatively nascent EV market like India where it first began its operations.
App Interface, Packaging & Website:
We designed BrightBlu's brand identity, corporate communications, product packaging, and website. In addition to that, we helped define the graphics of their mobile app interface - the most important touchpoint for its users. The app seamlessly integrates with its various charging solutions, and gives them a one-stop destination to track their charging sessions, usage statistics, etc.
App Interface, Packaging & Website:
We designed BrightBlu's brand identity, corporate communications, product packaging, and website. In addition to that, we helped define the graphics of their mobile app interface - the most important touchpoint for its users. The app seamlessly integrates with its various charging solutions, and gives them a one-stop destination to track their charging sessions, usage statistics, etc.
Strategic Communication:
Furthermore, we guided BrightBlu with their pitch decks that helped them successfully raise multiple rounds of capital. The most recent of which is from Koolen Industries, a Dutch clean energy conglomerate that invested $1.6 million in the company.
Ongoing Communications:
Now with BrightBlu opening an office in Amsterdam, it’s gearing up to conquer Europe and establish itself as the challenger brand to look out for. We are delighted to be involved in this phase of their journey, updating their identity and communications to truly reflect their agile and innovative ethos.
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