Launching Global Mercy, globally.


It’s always a joy to share our work with you. On occasions like this, it’s even humbling.
Mercy Ships, an international charity organization, operates the largest non-governmental hospital ships in the world. For the launch of the Global Mercy, their newest and the world’s first purpose-built civilian hospital ship, we developed a 360 launch campaign. 

We also helped them with the campaign/event identity design and content creation, providing both an online as well as a virtual experience for their viewers, getting them excited for the launch, and even wanting to volunteer for the same.

About Mercy Ships:
Mercy Ships is an international charity. It currently operates the largest non-governmental hospital ships in the world, providing humanitarian aid like free healthcare, community development projects, community health education, mental health programs, agriculture projects, and palliative care for terminally ill patients.

Mercy Ships has operated in more than 57 developing nations and 18 developed nations around the world, with a current focus on the countries of Africa.

Full case study coming soon.