We love working with start-ups. And Mobile Premier League (MPL), India’s largest mobile gaming platform, is by far the most fun we have ever had working with one. In collaboration with Codesign, we created an expressive brand look, motion, and sonic design for MPL. The case study of the super energetic brand system for this super energetic brand is coming soon. Until then, here’s a sneak-peek of all the exciting stuff we have been up to.
Mobile Premier League (MPL) is India’s leading e-sports and skill gaming platform. It was founded in 2018 and is currently valued at $2.3 billion. For most Indians, MPL is recognisable as the title sponsor of the Indian Cricket Team.
With a mix of fantasy sports, casual games and esports competitions, MPL boasts a proud 100 million users who access the platform to play over 70 games. Apart from India, the company has operations in Indonesia, USA, and Europe.
Full case study coming soon.