Pride 2024 Amsterdam
Since 2014, the Pride Amsterdam Foundation has been organizing the annual Pride in Amsterdam with great success. In addition, the program is also a mirror of today’s society and the programming changes and expands every year.
In an often polarizing society, the LGBTQA+ community often unintentionally finds itself pitted against each other, instead of next to each other. Especially at a time when rainbow identities are increasingly under pressure internationally and people are losing freedoms, it is important that everyone knows how to find each other again.
The core theme for Pride Amsterdam ’24 is the power of Togetherness. Celebrating and connecting every single one of us with love. Love for those nearby, and those afar, but united in similar challenges due to sexual orientation, gender identity and expression, or diversity in gender development. TOGETHER in Pride. For ourselves and for us all.
Together.
Be who you are,
love who you want.
We needed a strong visual identity to reflect our theme. Afterall, Together, doesn’t mean a collection of isolated groups or singled out people. Neither is it a collection of beautiful marbles that shine in isolation. It’s a unified and connected field, that blends together in order to meet common goals, follow joint ideals, and support each other. Promoting unified love
Together means unified. Which means there’s always more than one, shaping something new. It’s pure power of togetherness - just like threads creating a fabric. Threads being woven together to create something even stronger and more beautiful. Together.
Visual Concept:
The Weave
An all-encompassing visual play on the power of together. The layers allowed us to bring to life Pride’s signature colour palette, yet intertwine the diversity we stand for. It’s no surprise that the weave takes centre stage across all our creative and leads the Identity Design.
We made this TOGETHER. Adapting well across all touchpoints, we created a Toolkit for creatives for the pride community to create Pride assets across various events and channels. Going beyond just website and digital, with signage across flags and stage videos, OOH and magazine print ads.
It’s safe to say, the power of togetherness is underway and ready to embrace each other and the freedom of loving who you want. Because without each other, we are nothing. And when we are together, we are one.
Visual Concept:
The Weave
An all-encompassing visual play on the power of together. The layers allowed us to bring to life Pride’s signature colour palette, yet intertwine the diversity we stand for. It’s no surprise that the weave takes centre stage across all our creative and leads the Identity Design.
We made this TOGETHER. Adapting well across all touchpoints, we created a Toolkit for creatives for the pride community to create Pride assets across various events and channels. Going beyond just website and digital, with signage across flags and stage videos, OOH and magazine print ads.
It’s safe to say, the power of togetherness is underway and ready to embrace each other and the freedom of loving who you want. Because without each other, we are nothing. And when we are together, we are one.
Mainstage Photogaphy by Enrique Meesters - www.enriquemeesters.nl/
addikt © 2024 Ideas designed to move
