Shimano - Just Ride.

When it comes to cycling in Amsterdam, your undivided attention is essential.
Best known for bringing innovations to professional road racing and mountain biking,
Shimano understands that the typical urban cyclist simply want to get from A to B safely and hassle-free.
Commissioned by our dear friends at Circus we created movement in type and motion graphics to assist the pan-European campaign Circus cooked up for Shimano’s urban category.