Volkswagen Group Guangzhou Autoshow

For China’s second-largest car show, Addikt was commissioned by DVP China to create yet another great show. We teamed up with BigVis, B-wave and Martin van der Werff to put together a 30-min action packed show that tells the stories of all 9 Volkswagen brands.

The live performers, event graphics along with music and lighting came together to create a stellar night. We also created the event branding and show packaging.

Features

A massive 30 x 26 meter high-res LED floor with LED pillars and a huge LED back wall formed the stage, displaying the newest models from Seat to Bugatti and from Lamborghini to Volkswagen.